Instagram Scheduling Tool

Plan, create, and auto-post Instagram content in minutes. Schedule Reels, Stories, carousels, and feed posts with AI-powered captions, flexible scheduling, and a visual Instagram content calendar. Use our Instagram post scheduler to schedule Instagram posts on desktop, auto post to Instagram at the best time to post, and manage multiple accounts from one place.

Start free trial →

Instagram scheduling dashboard screenshot

Also schedule to:

The Best Instagram Scheduling Tool to Schedule Reels, Posts & Stories

Stop manually posting to Instagram every day. Our Instagram scheduling tool lets you schedule Instagram Reels, feed posts, carousel posts, and Stories weeks in advance. As part of our comprehensive social media scheduling platform, you can plan your content with a visual Instagram content calendar, auto-post at your preferred times, and maintain a consistent Instagram presence—all without opening the Instagram app daily. Looking for a free Instagram scheduler to schedule Instagram posts on desktop and find the best time to post on Instagram? Try HighDRBacklinks.

Why Schedule Instagram Posts, Reels & Stories?

An Instagram scheduler saves hours every week and helps you maintain consistent posting. Here's why creators and brands use Instagram scheduling tools:

Schedule Weeks of Instagram Content in Advance

Batch-create Instagram Reels, posts, and Stories for the entire week or month. Our Instagram scheduler lets you upload photos and videos, write captions, add hashtags, and schedule everything to auto-post at your preferred times. Plus, from the same dashboard you can schedule TikTok videos and YouTube Shorts. Spend one afternoon scheduling Instagram content instead of posting manually every day.

Auto-Post to Instagram at Your Preferred Times

Schedule Instagram posts to publish automatically at specific times, even when you're sleeping, traveling, or focused on other work. No more setting phone alarms or rushing to post manually. Our Instagram scheduling tool handles everything—your Reels, feed posts, and Stories go live exactly when planned.

Visual Calendar for Instagram Feed Planning

Plan your Instagram feed aesthetic with a drag-and-drop visual content calendar. See how your grid will look before posting, rearrange posts to maintain visual consistency, and preview Instagram Reels and Stories in your content calendar. Perfect for maintaining a cohesive brand aesthetic across Instagram, LinkedIn, and other platforms.

AI Caption & Hashtag Suggestions

Never stare at a blank caption box again. Our AI content assistant generates Instagram caption ideas, suggests relevant hashtags, and helps you write engaging copy for Reels, posts, and Stories. Save time on content creation while maintaining your unique voice.

Who uses our Instagram scheduling tool?

From solo creators to global brands, our Instagram scheduler is built for anyone serious about growing their presence.

Creators & Influencers

Schedule Instagram Reels, feed posts, carousel posts, and Stories weeks in advance using our visual content calendar. Our AI assistant helps generate captions and suggests hashtags for your Instagram posts. Maintain a consistent Instagram presence without the daily grind.

• Schedule weeks of Instagram content in advance
• AI-powered caption and hashtag suggestions
• Auto-post to Instagram at your preferred times
• Preview your Instagram feed grid before posting

E-commerce & Brands

Schedule Instagram posts, Reels, and Stories for product launches and promotions. Publish to Instagram and other platforms from one dashboard. Upload product photos and videos, write captions with product details, and schedule them to post at your preferred times. Manage multiple Instagram business accounts without switching between them.

• Schedule Instagram posts, Reels, and Stories
• Post to Instagram, TikTok, Facebook from one place
• Upload images and videos for Instagram
• Manage multiple Instagram accounts

Agencies & Teams

Manage multiple client Instagram accounts from one unified scheduling dashboard. Schedule Instagram posts, Reels, and Stories for all your clients without logging in and out of different accounts. See all scheduled Instagram content in one visual calendar. Save time by batch-scheduling Instagram content for multiple clients at once.

• Manage multiple client Instagram accounts
• Schedule Instagram posts for all clients in one place
• Visual calendar shows all scheduled Instagram content
• Batch-upload images and videos for Instagram

How Instagram scheduling works

From content creation to auto-posting, we've streamlined every step of Instagram management.

Create or upload your Instagram content

Upload photos, videos, or Reels directly from your computer. Write your Instagram caption or use our AI assistant to generate caption ideas and hashtag suggestions for your Instagram posts.

Choose your posting time

You can schedule for specific dates/times or publish immediately. Schedule Reels and Stories at your preferred times for consistent posting across your Instagram content strategy.

Auto-publish to Instagram

When the scheduled time arrives, we automatically post to Instagram for you—no phone notifications, no manual intervention. Your Reels, Posts, and Stories go live exactly when you planned, even if you're sleeping, traveling, or focused on other work.

Review your scheduled Instagram posts

See all your scheduled Instagram posts, Reels, and Stories in one visual calendar. Drag and drop to reschedule Instagram content to different times. Edit captions and images before they go live. Make sure your Instagram feed stays consistent and on-brand.

Instagram scheduling best practices

Proven strategies to maximize reach, engagement, and follower growth on Instagram.

📊 Post Instagram Reels consistently for maximum reach

Instagram's algorithm prioritizes Reels in the Explore feed and For You page. Post 3-5 Reels weekly for consistent visibility. Use our scheduling tool to plan Instagram Reels during peak engagement windows (typically 6-9 AM and 7-9 PM in your audience's timezone). Instagram Reels can be up to 90 seconds long and support music, text, filters, and AR effects.

⏰ Schedule Instagram posts at your preferred times

Generally, Instagram users are most active during commute hours (7-9 AM), lunch (12-1 PM), and evenings (7-9 PM). However, the best time to post on Instagram varies by your specific audience and industry. Our Instagram scheduler lets you test different posting times to see when YOUR followers engage most. Learn more about social media scheduling best practices.

#️⃣ Hashtag strategy that actually works

Use 3-5 highly relevant hashtags (not 30 random ones). Mix sizes: 1-2 large hashtags (500K+ posts), 2-3 medium (50K-500K), and 1-2 small niche hashtags (under 50K). Our AI assistant can suggest relevant hashtags based on your content to help you find the right mix for your posts.

🎨 Maintain visual consistency for brand recognition

Use our visual feed planner to see how your next 9-12 posts will look on your grid. Maintain consistent filters, colors, and content themes. Followers are 43% more likely to engage with accounts that have a cohesive visual identity.

📝 Hook viewers in the first 3 seconds

For Reels: Start with movement, a bold statement, or visual intrigue. For feed posts: Your caption's first line appears in the feed—make it compelling. For Stories: Use stickers, polls, and questions to boost engagement by 28%.

Everything you need to master Instagram

Powerful features that save time and help you create Instagram content that resonates.

Story & Reels Creator

Create and schedule Instagram Stories and Reels with our intuitive editor and visual calendar.

Smart Scheduling

Schedule posts at your preferred times with flexible scheduling options.

AI Content Generator

Generate engaging captions, hashtags, and content ideas with AI assistance.

Visual Content Planning

Plan your Instagram feed layout with drag-and-drop visual calendar.

Hashtag Research

Find trending and relevant hashtags to maximize your reach and engagement.

What you can publish on Instagram

• Feed posts and carousels
• Stories with templates
• Reels (where API allows)
• Images and videos
• IGTV content
• Hashtags and mentions

See Instagram’s latest media specs: Instagram media requirements.

Works great with these features

Instagram scheduling FAQs

Can I schedule Stories and Reels?: Stories are supported; Reels support depends on Instagram’s current API. We’ll guide you in the composer.
What image and video formats work best?: We’ll flag recommended ratios and file sizes for feed, stories, and reels during upload.
Do you suggest best times to post?: You can schedule posts at any time that works best for your content strategy and audience.
Can my team review content before publishing?: Team collaboration features are planned for future releases. Currently, you can manage content scheduling across multiple accounts.
How many posts can I schedule at once?: You can schedule individual posts weeks in advance from the calendar, then drag to reschedule as plans change.
Do you support recommended specs?: Yes. The composer shows current aspect ratios, dimensions, and file size guidance for posts, stories, and reels.